I love the glossy pages and the interviews and of course the photographs. Holding a magazine in my hands and looking at the beautiful photography and taking in the words is a whole different experience than having my macbook on my lap and typing “bluefly.com” and mindlessly online shopping. There is an ad campaign running in magazines this month, “Magazines, The Power of Print” and I think its brilliant. This is a bit from the one from my Marie Claire that’s titled “We surf the internet. We swim in magazines.”:
The Internet is exhilarating. Magazines are enveloping. The Internet grabs you. Magazines embrace you. The Internet is impulsive. Magazines are immersive. And both media are growing.
… a new medium doesn’t necessarily displace an existing one. Just as movies didn’t kill radio. Just as TV didn’t kill movies. An established medium can contiune to flourish so long as it contiunes to offer a unique expirience. And, as reader loyalty and growth demonstrate, magazines do.
Which is why people aren’t giving up swimming just because they also enjoy surfing.
If you want to read the entire ad…do yourself a favor and go pick up a magazine.
